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Full Service
Marketplace Agency

Get your products launched and sold on:
Amazon, Bol, Allegro and other marketplaces

Contact us

WHAT WE DO

Data driven full-service marketplace agency where we help brands launch and sell on global markets.

We help companies to launch successfully and profitably on Amazon global marketplaces. Being a one-stop-shop, we take care of every aspect of getting your products to market. This means not only do we including full account management, legal services, translation and content creation.

We build long lasting collaborative partnerships with interesting brands. Our goal is always to establish conditions conducive to creating long-term relationships with our clients.

$3.5 M

in sales for our clients in 2022

21

full-serivce clients from the Nordic countries, Europe, the UK and the US

10

10 people in our team and strong partner network

14

countries, where we are selling

HOW WE DO THAT

Succeeding on marketplaces is not just down to expensive advertising campaigns or optimizing your product’s appearance.

At INNELS we work with all aspect of your business. We are different from traditional advertising agencies in that our methodology has been specifically designed to make managing your marketplaces business easier, more efficient – more successful. We ensure that you are able to discover and fully take advantage of every single opportunity. Not just in the short-term, but from a long-term perspective.

 

E-commerce is constantly changing.

 

Our in-depth knowledge and understanding of the market means that not only are we able to adapt to those changes, but anticipate them.

AMAZON
STRATEGY

Brand identity

Positioning & Promotions

Communication with shoppers

Legal compliance

Easy launch on markets around

Account management & Optimization

WHY SELL ON AMAZON

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Approximately 200 million international shoppers visit Amazon every month.

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89% of US citizens are more likely to buy from Amazon than any other e-commerce site.

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Access to the world’s most efficient logistic network at a fraction of the cost of traditional distribution.

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17 global marketplaces including 7 in Europe. Those alone give you access to customers in 27 European countries.

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Prime 2-day free delivery has replaced the traditional online shopping experience.

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Increase your brand awareness, using strategies such as your own landing page on Amazon.

SOME OF OUR RECENT PROJECTS:

SHOWCASES

LastObject

Click to read about our success

Babyplan

Click to read about our success

Naturigin

Click to read about our success

Nordicare

Click to read about our success

LastObject

How INNELS helped to launch LastObject on Amazon and expand internationally.

About the company:

LastObject creates reusable alternatives to single-use products. The mission of LastObject is to eliminate single use items by creating reusable sustainable alternatives.

The challenge:

Develop Amazon presence from zero; Build brand awareness across global Amazon markets; Launch of the whole product portfolio.

Our Solution:

At INNELS we took full responsibility for all the activities related to growing Lastobject's business on Amazon (from account opening to account management on all the marketplaces).

1. Opening account and guidance on the international expansion. Besides the full launch of the EU and US, we have launched LastObject in the CA,JP,AU and SG, where we also provided advice on the importing goods and tax compliance.

2. In terms of design and content, we have worked with LastObject internal designer team to create Brand stores for brands included LastSwab, LastTIssue and LastRound, besides that created A+ content for the different product variations. We have been collaborating with the internal Amazon Launchpad team to make brand content even more attractive.

3. Within five months of working with LastObject, we were able to become a bestseller for dozens of the most relevant keywords. As well as, we have been able to establish a strong brand presence for LastObject and become a bestseller for various reusable product niches. By outsourcing Amazon management to INNELS, LastObject were able to focus on other sales channels and combine it with all the insights and learnings from Amazon to support overall brand growth.

Testimonial:

INNELS has a great deal of insight into how Amazon works. Without them we wouldn't be where we are today. They created LastObjects' Amazon presence from nothing.

Nicolas Aagaard

Babyplan

How INNELS helped to launch Babyplan on Amazon and expand internationally.

About the company:

Babyplan is owned by the E-invasion group that focuses on fertility products. It has been selling since 2003 thorough the Nordic region whereas Amazon has helped to open other markets.

The challenge:

Develop Amazon presence from zero; Build brand awareness across global Amazon markets; Launch of the whole product portfolio.

Our Solution:

1. Babyplan sells in the biggest European markets and the UK. For now, it has introduced 4 of the most selling products. We have fully optimised product listings and adjusted them to each marketplace.

2. By developing advertisement, we have increased sales to 25’000EUR per month and only 15% of the total cost of advertising. We have improved organic ranking to the first search results that ensure 60% of the total sales.

3. Some of the products are among the first best selling products in the whole Pregnancy and Ovulation tests category.

Testimonial:

INNELS made it possible for us to sell our fertility products on the world’s largest marketplace and with a focus on profitability business

Michael Stenmann

Naturigin

How INNELS helped NATURIGIN to launch on Amazon EU and the US and have a fast-growing

About the company:

NATURIGIN creates hair and body care products for everyone who wishes to have a high-quality beauty routine without compromising on their health or the environment. NATURIGIN natural formulas are enriched with Certified Organic Nordic ingredients and are suitable for even the most sensitive types of skin and hair.

The challenge:

NATURIGIN had many retailers selling on Amazon, with existing listings and a great number of reviews. However, there were almost no sales, poorly optimized listings, and brand pages, as well as, minimum advertising efforts.

Our solution and achievements:

At INNELS we took full responsibility for all the activities related to growing Lastobject's business on Amazon (from account opening to account management on all the marketplaces).

1. While retailers have been selling through Vendor Central, we have optimized listings through Seller Central, and even before shipping products to Amazon and launching PPC sales, retailers increased their sales by 10 times

2. In the first year of selling, we had an average total cost of advertising from sales (TACOS) 35% which has been reduced each month, as well as, sales were growing each month by 10-40% over the year

3. We increased the average conversion rate by 10% for all the product listings with the A/B testing and created a sustainable advertising setup

4. Created a strong brand presence and increased the interest among the new retailers to collaborate with NATURIGN

Testimonial:

"INNELS has been a huge help for us in selling and presenting our brand NATURIGIN on Amazon in the way we think it should be presented. INNELS is very knowledgeable about the Amazon platform and is always up-to-date on new initiatives on Amazon."

Lasse

Nordicare

How INNELS helped Nordicare to launch in the UK and the US

About the company:

For the past 100-years Nordicare have been creating consumer cleaning/care products for furniture and kitchen appliances.
During the product development process, Nordicare company has always emphasized efficiency, high-quality and an unwavering respect for the environment. Without compromise, all NORDICARE products are designed to have minimum impact upon the environment.
All products are manufactured in Denmark;

The challenge:

Develop Amazon presence from scratch in the UK and the US markets + find the products to focus on.

Our solution and achievements:

1. We have introduced a broad variety of Nordicare products to Amazon markets and have gathered 1000+ positive customer reviews.

2. After combining both single product marketing campaigns and brand campaigns, we have achieved the milestone of becoming among bestsellers in the UK market for several product groups.

3. We were able to achieve great brand loyalty and awareness which lead to the fact 5-10% of total sales come from repeat buyers.

Our blog

Webinars
Leveraging AI Trends for Success in Selling on Amazon in 2023

Jun 29, 2023

Leveraging AI Trends for Success in Selling on Amazon in 2023

The main topics: AI in E-commerce and Amazon; AI Trends for Selling on Amazon; Product Research and Analysis with AI; AI-Driven...
Learn more
Social media
Great to see a few pictures from Andrejs Klimovskis presenting opportunities and strategies for…

Mar 21, 2023

Great to see a few pictures from Andrejs Klimovskis presenting opportunities and strategies for…

Hi everyone! We are excited to share our plans for this New Year with you! Here are some of them: 🔸 With all of our existing...
Learn more
Blog
What is Amazon Demand Side Platform (DSP)?

by Andrey Klimovskij

Mar 11, 2021

What is Amazon Demand Side Platform (DSP)?

Almost everyone from Amazon world knows about PPC (pay-per-click) advertising on the platform. But today I will cover another...
Learn more

What our customers say

Nicolas Aagaard

Co-founder at LastObject

INNELS has a great deal of insight into how Amazon works. Without them, we wouldn't be where we are today. They created LastObjects' Amazon presence completely from the scratch.

Michael Stenmann

CEO at BabyPlan

INNELS made it possible for us to sell our fertility products on the world’s largest online marketplaces with a focus on profitability.

Lasse

Manager at Naturigin

INNELS has been a huge help for us to sell and present our brand NATURIGIN on Amazon the way we think it should be presented. INNELS is very knowledgeable about the Amazon platform and is always updated on new initiatives on Amazon.

CONTACT US

    Or reach us directly

    Mark Daniel Zalomajev

    CEO, Strategic management on Amazon

    markdaniel@innels.com

    Andrejs Klimovskis

    COO, Operational management on Amazon

    andrey@innels.com