Become a #1 Amazon seller with high-focused design
How using conversion-focused Amazon design can help you become a bestseller, boost sales, and increase conversions in just 58 days with the proven image strategies, all inside this book.
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With Amazon’s evolving landscape, it’s more critical than ever to have a strategy for your images. This is where the Amazon Image Blueprint 2025 comes into play. It’s designed to help you:
Identify the Key Image Types
Know what images to use and when.
Create Content-Rich Visuals
Ensure each image communicates critical informationand drives engagement.
Optimize for Conversion:
Learn how to structure your images to maximize conversionsand sales.
Main Image Optimization
Sessions: 34+72%
Sessions: 34+72%
Sessions: 42+62%
The Experts
INNELS
Mark Daniel and Andrejs, the founder of INNELS, has been helping brands expand on Amazon since 2018. With a deep understanding of marketplace dynamics, they built INNELS into a full-service Amazon agency, supporting brands with everything from account management and advertising to logistics and compliance. Over the years, INNELS has worked with well-known companies across Europe and the US, helping them scale successfully on global Amazon marketplaces. With a data-driven approach and a strong partner network, INNELS has become one of the go-to agencies for brands looking to maximize their Amazon potential.
ZonPhoto
Vadim is an ex-amazon seller, who successfully sold his own Amazon brand back in 2019. Since then he has grown to become an expert in Listing-Image-Optimisation. Over the 5 years, his established service ZonPhoto worked in full capacity helping Amazon brands with outstanding results and became one of the most reputable marketing & design agencies in the world.
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The Shift in 2025
1
Bullet Points Are Less Visible
In many cases, Amazon is either minimizing the visibility of bullet points or removing them from the primary view altogether. Shoppers are now making decisions based on what they see in your images, without even reading through the text.
2
Customers Have Less Time to Decide
On average, customers spend only 3 to 5 seconds deciding whether to explore a product further or move on. In this short window, your images must convey all the critical information, benefits, and unique features of your product + ensuring you answer all of the potential questions about the brand and product in your image section + videos.
3
Mobile Shopping Is Dominating
With a significant shift toward mobile shopping, the way customers interact with listings has changed. Visual content is now more important than ever, as mobile users are less likely to scroll through lengthy text and more likely to rely on images to make quick decisions.
4
Rising Competition Demands Differentiation
The Amazon marketplace is more crowded than ever, with competitors flooding every category. It’s no longer enough to rely on pricing strategies alone.You must communicate why your product is worth the price you’re setting. This means using your images to highlight the unique value your product offers, whether it’s superior quality, innovative features, or exclusive benefits. Every image must answer the question, “Why should I choose this product over the others?”
Examples of main images
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