How Amazon is helping small businesses
Amazon Services – How Amazon supports small businesses worldwide to sell online
It is amazing how Amazon is helping small businesses. Compared with other e-commerce sales channels, Amazon is the most customer-orientated. As part of their services, they encourage their employees to keep learning providing paper typer for improving writings and be inventive for the sake of customers. And small businesses and entrepreneurs are a key focus for them.
Amazon strives to support small businesses and make a positive impact on them. If you own a small company, Amazon offers innovative tools and services. That you can benefit from when selling your products through its marketplace.
How does Amazon support small businesses (SMEs)?
As we mentioned earlier, Amazon encourages its employees to invent ways of better serving their customers. Below are just some of the innovative tools and services which shows how Amazon is helping small businesses:
-
Fulfilment by Amazon (FBA)
With FBA, as a seller on Amazon you have the option of letting Amazon handle shipment, return of your products, and customer service for all orders placed through the site.
-
Seller Fulfilled Prime (SFP)
This allows you to list your products as eligible for “Prime”. And you can ship products to your customers directly from your own warehouse with two-day free standard shipping. SFP gives you the best chance of “winning” the Amazon Buy Box. This means you’ll be top of the list when shoppers are looking to buy products in your category.
-
Amazon Handmade
For artisans who design uniquely handcrafted products, Amazon provides a store on the marketplace called Amazon Handmade. Where you can not only sell your goods but also take advantage of its features and reputation.
-
Amazon Business
If you own a B2B company and want to reach millions of business customers, this platform is for you. It’s a B2B marketplace on Amazon that provides customers with the pricing, selection and convenience of Amazon. Along with benefits and features designed for businesses of all sizes.
-
Events
In addition to the tools and services they offer, Amazon hosts events to educate sellers worldwide. Including Amazon Academy events across Europe, the Boost Conference specifically for businesses using the FBA service. And the new Selling Partner Summits (a series of six conferences designed to help sellers grow their business on Amazon) held across the U.S.
Amazon also helps to educate sellers by offering insights for entrepreneurs. As well as two-minute mentorship sessions, led by a select few business leaders and experts. Who advise on how to succeed in your business.
The impact of Amazon's SME support
Amazon empowers SMEs all over the world, investing billions in logistics, tools, services, programmes and people. In 2019, in the UK more than 60% of SMEs selling on Amazon exported around the world. And achieved beyond £2.75 billion in export sales, up year-on-year from £2 billion. To date, SMEs that sell on Amazon.co.uk have supported 85,000 jobs.
Amazon’s mission is to work every day to support and champion small and medium-sized enterprises. By creating a virtual shelf space, where these companies can sell their products to customers worldwide. Saving marketing costs and acquisition costs (or the cost of driving traffic to their brand websites). Not to mention the trouble of having to invest in a physical store. While also innovating extra tools and services to support and guide them to success.
Amazon supports small businesses! And they’re always ready to lend a hand to owners of small brands. Who want to start selling on one of the biggest e-commerce platforms.